Kendrick Lamar – “ELEMENT.” (Music Video)


Okay, why didn’t anyone tell me Kendrick released a new music video the other day? Apparently, after hitting us with the incredible video for “DNA.” a few months ago, K. Dot dropped another one this past Tuesday for “ELEMENT.” Directed by Jonas Lindstroem and “the little homies,” the new set of visuals are not nearly as cinematic as the ones for “DNA.” However, Lindstroem’s minimalist approach does wonders, as this may be one of my favorite Kendrick videos to date. It feels much more stripped back and grassroots (a not-so-uncommon theme on DAMN.), but there are certain scenes that feel like something straight out of an indie film, so I really hope to see more abstract videos like this one in the future.


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