Kendrick Lamar Tests Your “LOYALTY.” on New Video


Following the music video for “ELEMENT.” last month, Kendrick Lamar released some more visual stimulus earlier today with his latest music video, “LOYALTY.” At this rate, Compton’s prodigal son is going to have a video for every song on the album before the year is over, as “LOYALTY.” is the fourth track off DAMN. to receive the visual treatment. Like those that preceded it, “LOYALTY.,” which was directed by┬áDave Meyers, is just as cinematic and engaging as we’ve come to expect. Full of abstract symbolism and some fun chemistry between K. Dot and Rihanna, this is another win for Compton’s finest. Check it out below.


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